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UHD Library research guides

Marketing  

This guide will assist you in locating UHD library resources about Business Marketing
Last Updated: Feb 25, 2014 URL: http://library.uhd.edu/marketing Print Guide RSS UpdatesEmail Alerts

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Business Videos

  • Films on Demand  Icon  Icon
    Watch more than 5,500 educational films online in dozens of subject areas.
  • Alexander Street Video  Icon  Icon
    Watch more than 41,000 videos online. Includes educational and documentary films, feature films from world cinema, silent films, psychological films, ethnographic films, musical performances, theater productions, historical newsreels, and more.
  • Henry Stewart Talks: The Marketing and Management Collection  Icon  Icon
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Business Databases/Journals

  • ABI/INFORM Complete  Icon
    Search business journals, trade magazines, news, and company profiles.
  • Business Source Complete  Icon  Icon
    Search business journals, trade magazines, company and industry profiles, and market research. (Some full-text).
  • Cabell's Directory  Icon
    Contact info for journals in accounting, economics, finance, management, and marketing. (Full-text).
  • Emerald Full Text  Icon
    Journals in management, marketing, engineering, and other fields. (Full-text).
  • JSTOR  Icon  Icon
    Journal archives back to 1831. Recent issues (past 3-5 years) not included. Covers a broad range of multidisciplinary topics including accounting, labor relations, marketing, management, operations research, risk assessment, economics and finance.
  • MarketLine Advantage (Formerly Datamonitor 360)  Icon
    Industry profiles offering standardized market data (including size & segmentation) and competitive analysis. Company profiles for 50,000 public and private companies. Country profiles featuring key macro-economic, social, demographic and industry statistics for 215 countries.
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    Journals and books in the sciences, the social sciences, and business. (Some full-text).
    UHD Library subscribes to selected full-text content in ScienceDirect.
  • PsycINFO  Icon  Icon
    Start here for research in psychology journals, books, and dissertations.

Citing and Writing Help

Research at the university level can be intimidating. If you have questions about how to find information, our librarians are always ready to help, but sometimes it is good to have a written explanation that lets you see the big picture and learn at your own pace. These guides introduce concepts that may help you understand research assignments and learn to find good sources.

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