Research Guides: Marketing: Case Studies and Statistics

Case Studies in Marketing

Encyclopedia of Major Marketing Campaigns
Profiles important marketing campaigns.
Cases in Advertising Management
Covers advertising management in 34 companies.
Cases in Sport Marketing
Covers 14 marketing campaigns in sports and sporting goods.
Marketing Management: Text and Cases
A textbook with many case examples.
Books available in the UHD Library
A list of books available at the UHD Library with marketing case studies information.