Research Guides: Business: Case Studies and Statistics

Case Studies in Marketing

Encyclopedia of Major Marketing Campaigns
Profiles important marketing campaigns.
Cases in Advertising Management
Covers advertising management in 34 companies.
Cases in Sport Marketing
Covers 14 marketing campaigns in sports and sporting goods.
Marketing Management: Text and Cases
A textbook with many case examples.
Experiential Marketing : Case Studies in Customer Experience
An ebook with 36 case studies in customer experience.
Valuable Content Marketing : How to Make Quality Content Your Key to Success
Valuable Content Marketing shows how to create and share valuable content on websites and through social media and more traditional methods.