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Business

This is a guide to the most commonly used resources for business research. This is a good place to start if you are looking for information about interdisciplinary subjects or general information.

Case Studies in Marketing

Encyclopedia of Major Marketing Campaigns
Profiles important marketing campaigns.
Cases in Advertising Management
Covers advertising management in 34 companies.
Cases in Sport Marketing
Covers 14 marketing campaigns in sports and sporting goods.
Marketing Management: Text and Cases
A textbook with many case examples.
Books available in the UHD Library
A list of books available at the UHD Library with marketing case studies information.

Business Statistics

U.S. Census Bureau Data
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Formally known as American FactFinder
ClickZ Internet Stats and Demographics
Statistics on Internet use and trends.
Surveys of Consumers

Business Cycle Indicators This link opens in a new window
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Economic data on business cycles, consumer confidence, and employment trends.

Pew Research Center